As the leading professional lighting and AV solutions distributor in Australia and New Zealand, Show Technology has an incredible ‘who’s who’ of top-tier manufacturers in its stable.
So why take on another company?
“Over the past couple of years, we couldn’t help but notice the incredible products coming from ROXX,” explained Angelo Ruggeri, Show Technology’s Business Manager. “Although ROXX products swiftly gained a reputation for innovative and reliable technology, our sales and technical team conducted their own evaluation of the ROXX portfolio, and we are confident in the performance and consistency of the range.”
Founded in 2019 by Daniel Garcia, Michael Herweg, and Thorsten Sattler, ROXX has quickly become synonymous with quality, creativity, and reliability. With an impressive catalogue that spans the entertainment, architectural, and broadcast sectors, ROXX continues to push the boundaries of fixture design.
“Partnering with Show Technology marks an exciting milestone for ROXX,” said Michael Staffopoulos, Global Business Development Manager at ROXX. “Their deep market expertise and strong reputation across Australia and New Zealand make them the ideal distributor to represent our brand. We’re looking forward to bringing our innovative lighting solutions to even more professionals throughout the region.”
ROXX products offer enhanced options for all project types, thanks to their distinctive designs, high-performance output, superior build quality, and comprehensive accessories.
“We are excited to integrate ROXX into our portfolio,” said Paul Nicolaou, Chief Commercial Officer at Show Technology. “ROXX significantly enhances our lighting solutions and reinforces our commitment to providing our clients with innovative and high-quality products. We believe their vision aligns perfectly with our mission to deliver the best tools and support for lighting professionals across Australia and New Zealand.”
The ROXX lighting range includes various professional LED fixtures like the E.SHOW, A.SHOW, NEO, and CLUSTER series, designed for studio, television, architectural, and live production use. Key features across the range include high-quality components, advanced colour rendering, and adaptable solutions for both indoor and outdoor applications. The range focuses on usability, innovative solutions such as magnetic smart glass filters, and intelligent control options, including NFC app control.







