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Every year Advertising Week, the premier event for advertising, marketing brand and technology professionals, is held in five major cities across the globe – New York, London, Tokyo, Mexico City and now Sydney.

The inaugural Advertising Week Asia Pacific (AWAPAC) was held in Sydney between 30th July and 2nd August at Luna Park, as well as across a variety of other venues such as Sydney Opera House, MCA and The Tea Room QVB.

Audio Visual Events(AVE) supplied the entire vision, lighting, audio, staging and custom build elements across a variety of events and spaces which was crucial to delivering a seamless production. Over 4,000 people attended over 100 events with many joining the invitation-only Wrap Party held at Luna Park’s Big Top that featured Peking Duk as the headline act.

The event was a massive production for AVE to take on but with their expertise and stock of quality products from Show Technology, they were able to provide premium solutions.

Whilst the conference and networking sessions called for more traditional stage and architectural lighting, the invitation only ‘Wrap Party’ provided an opportunity to showcase AVE’s wide range of lighting solutions. Kim Louey Gung (Technical Creative Producer) and Tom Cox (Senior LX Tech) transformed the Big Top throughout the event which culminated in an anthem fueled set by Peking Duk.

Luna Park was the main venue for the conference, often with five different events happening at the same time. Meetings were even scheduled for the Ferris Wheel!

“The Crystal Room was the central hub of the event and it was always packed out, often overflowing into other rooms where we would provide live feeds,” commented Paul Keating, AVE’s General Manager. “In the roof we had a stack of Martin Professional MAC Quantum Profiles for gobo break ups around the room which were run off an MA Lighting International MA onPC command wing.”

For the Wrap Party, Tom’s design was approved by Peking Duk’s production manager first go as well as by the event’s production manager from the UK which was great!

“I added 12 MAC Quantum Profiles for gobo breakups and on the ground I had 12 Claypaky Sharpys for beam work and tilt waves,” said Tom. “Backing them up were Claypaky Stormy CCs which are great for blinder effects as well as the strobing.”

For pre-show and post-show looks, Tom used 16 MAC Aura XBs for room wash with eight Claypaky Axcor 900s doing gobo breakup and client logos around the venue.

AVE ran the show in the Big Top with a MA Lighting MA2 full size console, with an MA2 light running tracking backup. Added to that were various data splitters and a couple of eight-port MA DMX nodes running the main system.

“We held a debrief with the client after the event and they were absolutely delighted with the outcome!” remarked Paul.

In fact, the event was so successful it was trending on Twitter throughout that week. Bring on AWAPAC 2019!

Products Featured…

AXCOR Profile 900

With the Axcor Profile 900, Claypaky has launched a new course in its design research: it is the first Claypaky spotlight to use a LED light source, instead of a traditional discharge lamp.

MAC Quantum Profile

MAC Quantum Profile

This extremely bright LED profile fixture combines top-quality white light with a fast, smooth CMY color mixing system and crisp gobo projection on surfaces as well as mid-air.

Stormy CC RGBW

Stormy CC RGBW

Thanks to the use of LEDs, the light intensity remains absolutely constant, without flickering effect.

Sharpy with lamp

Sharpy with lamp

Sharpy is a 189W moving beam light with an unprecedented brightness usually achievable only with far greater wattages.

MA onPC Command Wing

The MA onPC command wing paves the way for mobile use of the highly flexible and powerful grandMA2 control system. In combination with the free of charge grandMA2 onPC software, the MA onPC command wing is a portable 2,048 parameter control solution that can be used in nearly any location – and all for an affordable price! It offers two built-in DMX ports as well as the possibility to send two additional DMX universes via Ethernet protocols with grandMA2 onPC.

MAC AURA XB

MAC AURA XB

The MAC Aura XB takes an award-winning, innovative, compact LED wash light to the next level, incorporating many new features first introduced with the MAC Quantum Wash™.